Tactical Breakdowns From Founders Who’ve Actually Found Product-Market Fit.
Conversations with Series A+ founders and operators on how they built, scaled, and found real traction.
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$15M → $10B: Inside the Klaviyo Growth Story
Andrew Bialecki Co-founder
- Why they ignored enterprise early
- How they built product-led growth before it was trendy
- The inflection point that unlocked scale
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Conversations with operators from category-defining companies.
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TRACK 01
Product-Market Fit
How founders found demand, fixed positioning, and landed the first repeatable growth loop.
TRACK 02
AI & Deep Tech
Founders building AI infrastructure, applied AI systems, & AI first technical products.
TRACK 03
Operator Playbooks
Tactical breakdowns on hiring, product velocity, GTM execution, and the decisions that matter for Series A.
Latest Episodes
Conversations with founders building category-defining companies.
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APIs as Graphs not Endpoints, building a company on open source foundations, why VPs of Engineering face impossible trade-offs | Apollo GraphQL CEO Matt DeBergalis
### About the episode: Join Nataraj as he interviews Matt DeBergalis, CEO of Apollo GraphQL, about the evolution of GraphQL from an open-source project to a product company. Matt shares insights on building and scaling APIs, the challenges of transitioning open-source tech into a viable business, and how AI is reshaping API development. Discover how…
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How to be an AI first company, Enterprise AI adoption, Future of Developers, Cost of AI, Unlocking value from Enterprise Data with AI & more with Ben Kus | CTO of Box
In this episode of Startup Project, Nataraj interviews Ben Kus, CTO of Box, about the critical role of unstructured data in the AI revolution. They discuss the cost structures of adopting and building with AI, and how AI is transforming enterprise businesses. Ben shares Box’s unique perspective, managing over an exabyte of data for 120,000…
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Automating Startup Formation, Scaling Fund Products, Applying AI Across Venture Tools | AngelList CTO Goutham Buchi
About the Episode: This episode dives into AngelList’s core products and how they strengthen the startup ecosystem. Goutham explains how AngelList sits at the center of founders, GPs, and LPs, providing tools and infrastructure to fuel innovation. He discusses the impact of AI on AngelList’s operations, from streamlining fund deployment to providing deeper insights for…
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How Publishers are Navigating Advertising, AI’s Impact on Search Traffic, Biased Incentives of Ad Industry, Future of Publishing | Jared Siegal Founder of Aditude Inc | #104
About the episode: Join Nataraj as he explores the world of online advertising with Jared Siegal, founder and CEO of Aditude. Discover how programmatic advertising empowers publishers to scale their revenue and the evolving landscape of online monetization. They discuss the roles of different players in the ad industry, the impact of AI on search…
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AI Startup Cleaning Up a $1.6 Trillion Crisis, Building a Hardware + AI Startup, Scaling Edge AI, Digitize Waster & Reduce Landfill | Ambarish Mitra Co-Founder of Greyparrot AI | #103
Join Nataraj as he interviews Rish, the co-founder and CEO of Greyparrot, a company leveraging AI to revolutionize the recycling industry. Rish shares his journey from augmented reality to AI-powered waste management, detailing the challenges and opportunities in this space. Discover how Greyparrot’s innovative technology brings transparency and efficiency to recycling, impacting the circular economy…
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How Statsig Founder Vijaye Raji Built a $1.1B Product Development Platform | CEO & Co-Founder of Statsig | Startup Project #102
Join Nataraj as he sits down with Vijaye Raji, founder and CEO of Statsig, a platform revolutionizing product development with data-driven decision-making. Formerly a VP at Facebook and head of Facebook Seattle, Vijaye shares his journey from big tech to startup founder. About the Episode: This conversation explores Vijaye’s transition from leading entertainment at Facebook…
