Tactical Breakdowns From Founders Who’ve Actually Found Product-Market Fit.
Conversations with Series A+ founders and operators on how they built, scaled, and found real traction.
🎧 100+ Episodes
🚀 5B+ in Founder Funding Covered
🧠 Deep Dives, Not Surface-Level Inspiration
$15M → $10B: Inside the Klaviyo Growth Story
Andrew Bialecki Co-founder
- Why they ignored enterprise early
- How they built product-led growth before it was trendy
- The inflection point that unlocked scale
Trusted by Founders From
ABOUT THE HOST
Meet Nataraj
I’m a product leader and early stage investor. Startup Project is where I interview founders who found product-market fit—and unpack the decisions behind it.
Nataraj Sindam
Product Operator, investor in AI first early stage technology companies.
Start Here
New to Startup Project? Pick a track and start with the best episodes.
TRACK 01
Product-Market Fit
How founders found demand, fixed positioning, and landed the first repeatable growth loop.
TRACK 02
AI & Deep Tech
Founders building AI infrastructure, applied AI systems, & AI first technical products.
TRACK 03
Operator Playbooks
Tactical breakdowns on hiring, product velocity, GTM execution, and the decisions that matter for Series A.
Latest Episodes
Conversations with founders building category-defining companies.
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Eilon Reshef on How Gong Leverages AI to Revolutionize Revenue Operations
Eilon Reshef, Co-Founder and CPO of Gong, discusses the company’s journey from conversational intelligence to a comprehensive revenue AI operating system. He shares insights on product-market fit, the impact of AI, and the future of enterprise software.
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Treating Every Customer Like the Only One: Andrew Bialecki on Building Klaviyo
Andrew Bialecki, CEO of Klaviyo, discusses the company’s journey from a database solution to a marketing automation powerhouse. He shares insights on product-market fit, capital efficiency, and the evolving role of AI in customer engagement.
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Ilya Levtov of Craft: Building Resilient Supply Chains with AI-Powered Intelligence
Ilya Levtov, CEO of Craft, discusses how his company is revolutionizing supply chain management with an AI-powered platform that provides 360-degree visibility and risk mitigation. Learn how Craft helps governments and enterprises proactively avoid supply chain disasters by monitoring and analyzing vast amounts of data.
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Andrew Feldman of Cerebras on the Future of AI Compute and Sovereign AI
Andrew Feldman, CEO of Cerebras, discusses the company’s innovative approach to AI compute, challenging NVIDIA with its wafer-scale engine and open-source strategies. He shares insights on sovereign AI, the shift to open-source models, and how Cerebras is redefining AI infrastructure.
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How AI Is Unlocking Materials We’ve Never Been Able to Build | Radical AI
Discover how Radical AI is revolutionizing material science using self-driving labs. About the episode: Nataraj hosts Joseph Krause, CEO of Radical AI, to explore how they’re speeding up material R&D by combining AI, engineering, and robotics. Joseph shares his journey from material science to venture capital, highlighting Radical AI’s mission to create a self-driving lab…
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How Decagon Built Human-Level AI Support: Ashwin Sreenivas on customer obsession, early traction, enterprise complexity, and the AI concierge future
Unlock the secrets to Decagon AI’s $1.5 billion valuation and AI-powered customer support. Ashwin Sreenivas is the co-founder of Decagon AI, a company revolutionizing enterprise customer support with AI agents. Founded in 2023, Decagon has rapidly grown to a $1.5 billion valuation, automating support workflows for brands like Duolingo and Notion. Ashwin, previously co-founder of…
